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[Chinese shoes Network - brand observation In recent years, the momentum is very Meng Jin Dema beyond adidas successfully boarded the US market, the second-largest sports brand in the top spot after he spent a number of big acquisitions in the software technology investment The company, for the further development of the company has laid a good foundation. Therefore, the industry will have a voice: Dema able to get rid of Nike in the future. Of course, it is also not impossible. But a combination of factors from the current size of the market, Nike and Under Armour, and hold both the target population and other point of view, in front of Dema Nike still too immature. In every industry, there is always a undisputed industry leader, other companies can learn from them a lot of new things. Sports industry is no exception. When we think of this industry, the first thing in our minds is the Nike (Nike), a recurring in various sports equipment, sportswear an cheap jordans for sale mens d accessories, and so the above brands. Many companies have tried to emulate the success of Nike models, results have failed. In the past few years, the industry has cropped up another oft-mentioned names - Dema (Under Armour). The company is called Nike most powerful competitors. Many people believe that Dema has the ability to eat, Nike's market share in the next few years. Is this true? Experts say not necessarily. Here we analyze several aspects of the two companies. Company size Nike can create a monopoly in the sports industry, the primary factor is the most important factor is firm size. Nike's market value of nearly $ 86 billion, while market capitalization Dema about $ 17 billion, almost five times the Nike Dema. Nike is now trading near the price of $ 99.73 / share, but Dema at $ 80 / share or so. Only from trading volume perspective, Nike opened Dema great distance, at least for now. For Dema, I followed behind Nike, Nike, inspired by the su Cheap air jordan 12 for sale online free shipping ccess stories is a good thing; but to beat Nike, this task is a bit daunting. Another point of winning the Nike account of its dividend yield. Investors for Nike 1.1% dividend yield is very satisfactory. Compared to this, Dema is more tragic, there is no dividend. The brand even more efforts in order to bring a more reasonable return to investors. geographical diversification In terms of geographical diversification, and global market development, Nike completely spike Dema. Currently, Dema mainly for the US market, only 10% of revenue comes from outside the region of North America. Nike in foreign countries have a very powerful influence. In the first quarter of 2015, Nike's sales in the United States, China and Western Europe, an increase of 6%, 17% and 21%, respectively. With the standard of living like India, China, Brazil and other emerging markets increase, Nike is ready to further penetrate these markets and strengthen its monopoly. Currently, cheap foamposites China is the most promising of all in a market, but the market is only Nike contributed about 10% of revenue; this means that in this market there is still much room for development of Nike. Once the entire potential of this market is developed, Nike will easily become the industry so that other companies can not match the leading companies. population coverage Nike's business in full swing, its sales reached $ 28 billion. Nike plans to lock several major groups, further increasing performance. "All of our efforts, the starting point is a consumer," CEO Mark Parker said to investors in a recent conference call, "Our passion for the consumer services, keen to seize the key prompted us to drive our growth. " The following are three of Nike's most valued consumer groups. 1. Women Nike expand women's sportswear, in particular sports underwear and tights. Nike Women workout clothes and running equipment in the last quarter of double-digit growth over cheap jordans online the men and equipment sector, Parker said. The company also launched a series of fashion types of products, including some unconventional products, such as skirts and lace sweatshirt. 20 to 30 age group of women led a "sports and leisure trends," These consumers will buy tights for fitness, going out or brunch purposes. Nike said it expects to 2017, women's product lines can bring $ 2 billion in sales for the company. 2. Young athletes Teen Nike sports participation in a growing audience group, Parker said. Nike through sponsorship, so that local leagues, clubs and sports leagues young athletes put on their products. Of course, the establishment of cooperative relations is also Nike to attract young consumers an important means and professional athletes. Currently, all NFL teams are wearing Nike equipment. In addition to sponsoring the team, they have also established cooperative relationships with many well-known athletes, including basketball star Cheap air jordans for sale Kobe Bryant, and tennis champion Roger Federer. While the same in order to attract young consumers, Dema also started signing some famous athletes. 3. runners Most Nike's innovative attempt are concentrated in the running field, Parker said. Although Nike Running is also a key sector, but the category's performance did not reach the ideal standard Nike. "Nike pace of innovation faster than ever, our product line is also more robust," Parker said of the investors, "Running is our traditional sectors, but also our greatest category." Its new running shoes, including LunarTempo included, all of the long-distance runner and design. Nike is still running means innovation, aimed at an advantage when competing with Lululemon, Under Armour and Adidas. In addition, the company also updated Nike + running app. Nike + runners can route, distance, pace, time and calories track; you can also allow them to share photos, share with friends, compare progress. Nike a Retro jordans for sale lso sponsors some of the worldwide grassroots running events to attract new consumers. Nike considerable investment in research and development, aimed their products more comfortable, more lightweight. With these new technologies, as well as substantial investment income, Nike is undoubtedly the sporting goods industry world leader. Dema Nike's highly unlikely to reach within a few years time. Nike's range of products, coupled with its excellent geographical diversification covered, precise objectives and market sense of smell, and the rapid development of emerging markets in the next few years, Nike will reach new heights. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: China sports shoes Network)By Hiroshi Fujiwara, Tinker Hatflied and Mark Parker in charge of Nike HTM series, believe that all of you are not unfamiliar, this has been talked about for several years in the high-end sneaker series, in a pe cheap jordans for sale riod of silence again after the volume of soil, a few days ago, New York 21 Mercer Nike Sportswear held a press conference, made the relatively detailed explanation of Hiroshi Fujiwara and Mark Parker for the HTM series. Source: Hypbeast; all-match preferred Bagua spring 2012 launch new shoes and a weird combination of catalog Prada launched Sneaker outsole carved shoes : a comment on all-match preferred Bagua spring 2012 launch a new catalog of shoes: a strange combination of Prada launched Sneaker outsole carved shoes ?? Ewing Athletics sneaker phone this year launched the first dual Ewing Guard will be officially on sale. 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Physical confrontation is less is still very good ~ ~ I thought the AJ should be used to pressure the ignorant young me... Last month by chance in the mall to see this pair of low aj13 spent about 1200 yuan home poor students love dearly. when I wear this pair of shoes play obviously feel a lot of light for the high. Completely unaffected in turn when the startup speed is very fast although it is engraved shoes carbon plate effect unabated. Very good. in purchasing a month is a little dirty. The picture is not difficult to see that the toe crease is very obvious. Don't know why this double aj13 toe is not the first layer of litchi peel so very obvious distressed creases... Trapeze signs shoe or how bright! The zoom before and after the foot is also very good cushioning just won't have shit. The soles of the feet of the Panther's claw really handsome burst! Good praise after the said shortcomings due to the low help because of the ankle effect may not be satisfactory. When I played the first three weeks of the misfortune stepping right ankle. Then after two weeks unfortunately this week when people put their foot and ankle, angry...... But then put on high to help hyperdunk2016 the pair of shoes is very good appearance of 9 points 5 points 8 points of protective performance of have to choose between Adidas and Nike, which one you prefer? If you ask a few years ago, it seems this is not a problem, but obviously the conclusion: Nike win. But now another question, most people may have tangled look, will tell more love choice. Seeing the 2017 has nearly half, what sport two oligarchs who are in the lead? Today, through the study of a series of examples to discuss with you. from the point of view of market share, Nike is still the undisputed sports brand No.1 (source: Freshnessmag) , according to Deutsche Bank in March this year, according to data provided by Nike, in the field of shoes sales fell by 8%, but still in the leading position in North America is undisputed, occupies about 55% market share; but Adidas momentum, year-on-year surge of 84%, in North America has 11% of the market share. If you look at the proportion of Nike, apparently is still unable to shake the position in a short time, but the adidas data pretty unbelievable, great potential. (source: Bloomberg) adidas CEO Kasper Rorsted said in an interview with Bloomberg, to rally happy, but the Adidas is currently in the United States the position of "not satisfied", hope that we can continue to expand in the U.S. market share of the future, and expressed strong confidence. When he said these words, Kasper Rorsted from either the mood or the eyes are revealed firm confidence, it is not a prediction, but the results will happen. (source: Bloomberg) the time to May 4th. Adidas announced respectively in North America and China market achieved 36% and 30% of the sales increase, the show is still strong. Adidas can now have impressive victories, fully benefited from the recent investment in product development, multi point and market strategy on flowering. Although Nike sales gains slow, released in March earnings rose only 3%, but profits still rose as high as 24%, a certain level also reflects the Nike expand the inevitable result of market, which is to maintain stable profit at the same time, try to seek new breakthroughs. Forbes in authority released 2017 annual brand rankings, Nike to $29 billion 600 million in market capitalization ranked sixteenth in the world, Adidas to $7 billion 900 million ranked 75. From the visual data, Nike is still way ahead of Adidas, and Adidas in a short time if you want from the market value.